Monday, June 1, 2015

Taking Time Into Space: NASA and OMEGA’s Speedmaster Anniversaries



Heads Up!  Eyes Skyward! Next month on July 21th, the moon will be beckoning -- a waxing crescent. On earth, we’ll be celebrating the 46th anniversary of  Apollo 11 and the first manned lunar landing.

So in anticipation of the event, it’s a great time to remember the NASA/OMEGA contribution in taking time into space.

 

In 1964-1965, NASA conducted a three way competition between Longines, OMEGA, and Rolex supplied chronograph watches.  Based on a series of rigorous tests including specifications for high and low temperatures, temperature-pressure time-based varients, high pressure, relative humidity, oxygen atmosphere, shock, acceleration, decompression, vibration, and acoustic noise, only the OMEGA Speedmaster survived. NASA declared it “operational for space exploration and flight certified.”


 A sensational product placement story for Omega that lives on today.


On July 21, 1969, Edwin “Buzz” Aldrin, Jr., Apollo 11’s Lunar Module (LM) pilot stepped onto the moon.  He was wearing his NASA supplied OMEGA  Speedmaster   — making him the second man to make the step; but the first one to be wearing an OMEGA when he did so. Mission Commander Neil Armstrong, the first man out of the lunar module hatch to walk on the moon had left his Speedmaster in the LM!  Nevertheless, 600 million people watched the live transmission of the event.

Buzz Aldrin wearing an Omega Speedmaster during Apollo 11. Public Domain,  http://www.lpi.usra.edu/resources/apollo/frame/?AS11-36-5390
 

Henceforth, the OMEGA Speedmaster became known as the “Moonwatch.”  Now, almost every five years, OMEGA pays commemorative tribute to the 1969 moon landing by introducing another Speedmaster Professional Apollo 11 limited edition.   

At Baselworld 2014, OMEGA celebrated the event with its 45th Anniversary edition limited to 1969 pieces.

http://www.omegawatches.com/collection/speedmaster/moonwatch/anniversary-limited-series/31162423006001



Omega knows the power and panache of its NASA relationship. Consequently, it has broadened its Speedmaster Moonwatch editions to commemorate historical achievements of NASA involving a Speedmaster.  For example, OMEGA did an Apollo-Soyuz 35th Anniversary Limited Edition in 2009 with a meteorite dial.

http://www.omegawatches.com/press/press-kit-text/1305


This year at Baselworld 2015, Omega commemorated another moon mission, Apollo 13’s 45th Anniversary. This model, known as the “Omega Speedmaster Apollo 13 Silver Snoopy Award,” has immediate visual/historical appeal.

 The dial features a special 14 seconds counter having a text that reads, “What could you do in 14 seconds?’  This is a direct tribute to the Speedmaster used in the Apollo 13 mission during which the watch precisely timed a 14 seconds mid-course correction. And then there is “Snoopy,” belly-flopped with nose on the 9 o'clock sub dial horizon.

http://www.omegawatches.com/press/press-kit-text/2901


Snoopy first appeared on an OMEGA Speedmaster dial in 2003 after NASA astronauts awarded OMEGA its Silver Snoopy Award for outstanding achievements related to human flight safety or mission success.

 
Speedmaster Professional Snoopy Edition model
  

The NASA/Omega story continues in both celebrity celebration and bibliographic forums.   On May 12th this year, "An Evening in Space," a special event hosted by George Clooney as one of OMEGA’s brand ambassadors was held in Houston, Texas. It honored “OMEGA's continuing commitment to space exploration.” Astronauts Gene Cernan, General Thomas Stafford, Captain James Lovell were among the feted guests.


And a new book has been published, titled Moonwatch Only:  The Ultimate Omega Speedmaster Guide. Written by watch collectors Anthony Marquié and Grégoire Rossier, it contains nearly 500 pages and more than 1,000 color illustrations.  According to a review of it in  WatchTime  (February 2015), it contains information about not just the various models of Moonwatch through the years, but also about its components, construction and packaging. Detailed images highlight the key features of each movement.” Additionally, there is a section to help consumers choose the Moonwatch model that has the features they want.”



There is not enough time nor space to cover this fascinating story here.  As space exploration and discoveries continue, so too will time pieces, their complications and engineered capabilities continue to make an invaluable contribution to history.    

No comments:

Post a Comment

Thank your for your interest in my blog. Your message will be reviewed to determine suitability for posting.