From June 12 through July 13 — 32 days in all, the Soccer World’s “IT” colors are Yellow and Green. Brazil’s national flag will proudly fly over its 12 soccer stadiums as the country plays host to the 2014 FIFA World Cup and the 32 teams that have qualified to compete for it. An estimated 3.2 million football supporters will watch the matches over the course of play.
Drawing on the Brazilian national flag design of a yellow rhombus against a green field, the 2014 FIFA World Cup Official Timekeeper, Hublot also sweeps the watch playing field with its official timepiece for the games, the Big Bang Unico available in either a Black Ceramic Carbon or 18 karat King Gold Carbon case. The watch’s chronograph is designed to tick off the regulation 45-minute periods of a match and has a push button that marks a game’s halftime. To do this, it has a yellow retrograde (i.e. moving backward) minute hand and a green retrograde second hand.
Founded in 1980 in Switzerland, Hublot has the distinction of being the first luxury watch brand to associate itself with football. Hublot’s opening foray on the pitch began with the 2008 European Football championship. Its active involvement in the event created a heightened level of brand awareness among the sport’s supporters.
For the 2014 FIFA World Cup, Hublot is expanding its brand recognition internationally through its advertising campaign, Hublot Loves Football using a football designed and decorated by Brazilian painter and sculptor Romero Britto,
Hublot is French for porthole and most of its watch cases resemble one but you could say that for 2014 FIFA World Cup it’s a soccer ball not a ship's porthole that holds the eye and keeps the play going.